Connected TV

Streaming TV reach, without the upfront commitment.

We plan and buy CTV across DV360, Amazon DSP and Adform: YouTube on TV, Prime Video and Fire TV, Netflix deals and streamers like Hulu, Roku and Tubi. One team, one plan.

What is Connected TV advertising?

Connected TV (CTV) advertising refers to video ads delivered within streaming apps on smart TVs and over-the-top (OTT) devices such as Roku, Fire TV, and Apple TV. Ads appear as pre-roll before content begins or as mid-roll during commercial breaks within ad-supported programming.

Your ad

Your ad

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CTV inventory by DSP

We buy CTV across all three DSPs. DV360 brings YouTube on TV and Netflix deals, Amazon DSP brings Prime Video, Fire TV and Twitch, and Adform brings premium European CTV.

Hulu, Roku, Pluto TV, Samsung TV Plus, Tubi

Prime Video, Fire TV and Twitch via Amazon DSP

YouTube on TV and Netflix via DV360

Local targeting by DMA, ZIP code or radius

See our Prime Video advertising guide for Amazon DSP access, targeting, budget and measurement options.

Review how Netflix advertising works through DV360, including supported markets, minimums and creative approval.

Highlights

FootMender new-to-brand shoppers

520K+

Logitech video completion rate

76%

Netskope brand lift in awareness

+14.2%

Other Platforms

Netflix

YouTube

Spotify

Out of Home

What we offer

Why advertise on Connected TV?

Data-driven targeting

Target viewers using first-party and third-party data segments, going beyond age and gender to reach audiences by purchase behavior, interests, and content preferences across screens.

Incremental reach

Use linear TV data to extend reach to households that have not yet seen your ad on linear television, with the goal of maximizing audience penetration and your budget. (Currently available in specific markets only. Contact us to learn more.)

Unified measurement

Measure campaign performance across networks and publishers in a single view. Reporting covers both digital metrics (impressions, completions, conversions) and traditional TV metrics (gross rating points, reach, frequency).

Premium inventory

Place ads within content from top-tier networks and streaming platforms globally, including live sports broadcasts and high-profile cultural events that attract concentrated viewership

More precise frequency

Manage ad frequency across networks, channels, and device types from a single platform. Frequency caps reduce waste and prevent viewer fatigue.

Smarter optimizations

AI-driven optimization prioritizes spend toward light TV viewers and cord-cutters, extending incremental reach beyond what linear television delivers.

Case studies about Connected TV