B2B

Reach the whole buying committee at the accounts you named.

Reach the whole buying committee at the accounts you named.

We match your target account list in DV360, place ads on the business titles your buyers read and sequence creative by role. Proven with AWS, J.P. Morgan, Dell and Avalara.

We match your target account list in DV360, place ads on the business titles your buyers read and sequence creative by role. Proven with AWS, J.P. Morgan, Dell and Avalara.

Business and professional services category icon shown as a colorful briefcase

Industry Challenges

How B2B Advertising is Evolving.

How B2B Advertising is Evolving.

Long sales cycles

B2B decisions involve a whole buying committee and unfold over months, not days.

Small, precise audiences

You’re targeting named accounts. Broad campaigns waste budget, and a list only works if it matches.

Proving pipeline, not clicks

Clicks don’t show whether a months-long deal moved. You need reached accounts, engagement and pipeline.

From account list to pipeline

We onboard your account list, check the match before spend, layer intent and firmographic signals, and sequence creative by role on premium business titles. Every account, every stage.

We onboard your account list, check the match before spend, layer intent and firmographic signals, and sequence creative by role on premium business titles. Every account, every stage.

Custom target account lists (1K to 100K accounts)

Buying-committee targeting with persona overlays

Premium business titles like FT, WSJ and Bloomberg

Intent signals from Bombora and 6sense

Highlights

Highlights

Dell account list match rate

95%

Avalara qualified demo requests

1,840+

Blackstone account reach rate

68%

Other industries

Other industries

Technology

Gambling & iGaming

Tourism & Travel

Finances

Healthcare & Pharma

Retail & eCommerce

Case studies about B2B

DV360

4.8M+

Impressions Served

ProFIX - Maximize Conversions (Target CPA) With 1st-Party CRM Retargeting via Google DV360

DV360

28.4M+

Impressions Served

Oracle Cloud Infrastructure (OCI) - Traffic Campaign for AWS/Azure Console Users Using Custom Intent Audiences via Google DV360

DV360

32.6M+

Impressions Served

Netskope - Maximizing Brand Lift With Viewable CPM for Awareness via Google DV360

Case studies about B2B

DV360

4.8M+

Impressions Served

ProFIX - Maximize Conversions (Target CPA) With 1st-Party CRM Retargeting via Google DV360

DV360

28.4M+

Impressions Served

Oracle Cloud Infrastructure (OCI) - Traffic Campaign for AWS/Azure Console Users Using Custom Intent Audiences via Google DV360

Screenshot of a software dashboard displaying weather data, graphs, and numerical statistics.

Interface displaying various application icons and names in a grid layout, with options on the left side.

Dashboard displaying various applications and options for user interaction, including logos and titles.

Access in days, not months

Most brands wait months to get here. You don't have to.

Screenshot of a software dashboard displaying weather data, graphs, and numerical statistics.

Interface displaying various application icons and names in a grid layout, with options on the left side.

Dashboard displaying various applications and options for user interaction, including logos and titles.

Access in days, not months

Most brands wait months to get here. You don't have to.

DSPs

Display & Video 360

Industry Solutions

Gambling & iGaming

Tourism & Travel

Healthcare & Pharma

Retail & eCommerce

Platforms and types

Ad Formats

Markets

Resources

Creative Showroom

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